So in this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO.īut before we go there, you have to understand how anchor texts work at all. One of those updates that affected SEO forever is known as Penguin and it specifically dealt with how Google uses backlinks to evaluate page rank.Īnd with Penguin now a part of the core Google algorithm, the anchor text you use in your backlinks and internal links is more important than ever. Now we deal with a much more sophisticated algorithm that pushes innocent-sounding updates like Hummingbird and Panda.īut as innocent as they sound, they can create some real problems for your ongoing SEO efforts. That included keyword stuffing and creating spammy backlinks on a regular basis.īut these days, those older SEO hacks are long gone. The early days of SEO were like the Wild, Wild West.īlackhat SEO experts were doing everything imaginable to rank their sites on Google.
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